RICE

THE ORIGINAL? Daawat Basmati Rice - 2003 Source : SILVER at the AFAQS awards Agency : RMG David New Delhi (India) http://www.joelapompe.net/	LESS ORIGINAL : Lihom Pressure Rice Cooker - 2008 Claim : “So good, you’ll forget everything else” Agency : Diamond Ogilvy (Korea)