“This is the only water in the UK served in a ‘environmentally conscious’ carton rather than glass or PET. Rather than try and compensate for this with lots of intrinsic visual water cues the demonstrative graphic style represents a break from category norms and has been crafted to tell the story with a unique, optimistic and premium feel, as well as conveying strong environmental cues.”
http://lovelypackage.com/
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