Friday, 3 April 2009

DAVIS by Ruthie Davis

Ruthie Davis Data Points

In terms of the Footwear Industry, Ruthie has always understood where design and marketing are connected. While always keeping the keen eye of the marketer trained on the trends of the moment, she prefers to follow her own singular vision for modern, sexy and functional design, and the results are consistently innovative collections. Always pushing things forward, the industry watches Ruthie as much as she watches the industry. Ruthie earned her Bachelors of Liberal Arts from Bowdoin College, where she studied English and Visual Arts. After earning an MBA in Entrepreneurship from Babson Graduate School of Business, Ruthie began her career in footwear as a "Cool Hunter" at Reebok. Eventually she became Director of the Reebok Classic division, where she launched "Classic Derivatives"; reinvented versions of Reebok's classic white sneaker. The success of this concept ignited a consumer love affair with "throwback" designs in footwear. From Reebok, Ruthie moved on to become Vice President of Design and Marketing at UGG Australia in California. She repositioned the iconic sheepskin UGG boot as fashion, with updated styles and a high-profile marketing campaign that utilized a combination of Hollywood product-positioning and print ads in major fashion magazines. The result was an international fashion phenomenon. After her success at UGG, Tommy Hilfiger offered Ruthie an opportunity to helm a new satellite footwear office in New York. As Vice President of Marketing and Design for Women's Footwear, Ruthie launched a new division, "Tommy Girl Shoes", aimed at the young female consumer, taking the brand towards a fresher, more fashion-forward direction. In 2006, Ruthie introduced DAVIS by Ruthie Davis.

DAVIS BY RUTHIE DAVIS is a collection of ultra-modern footwear that has garnered worldwide recognition. Davis by Ruthie Davis holds technical innovation, architectural precision, and a sleek aesthetic sensibility at the fore. In terms of design, Ruthie's primary interest is in structure, with great emphasis placed on the materials and form of the heels and wedges. The resulting styles are somehow both sporty and modern while remaining elegant and sexy. Ruthie has described her shoes as "...go-go-dancer-meets-Bond-Girl".

In the United States, DAVIS by Ruthie Davis is a press favorite, from the high street to the fashion underground. DAVIS by Ruthie Davis has been featured in Harper's BAZAAR, InStyle, Lucky, WWD, NYLON, Footwear News, Elle Accessories, Marie Claire, V Magazine, CosmoGirl, LA Confidential, Page Six Magazine, US Weekly, People and many, many more.

DAVIS by Ruthie Davis also supports an elite celebrity fan base, which includes such megastars as Beyoncé, Alicia Keys, Maria Bello, Penelope Cruz, and Cate Blanchett; as well as Hollywood glam girls like Hilary Duff, Misha Barton, Kim Kardashian, Denise Richards and Lauren Conrad.

DAVIS by Ruthie Davis is also very popular on the runway, with Ruthie participating in New York Fashion Week every year since her launch, and providing shoes for the catwalks of Bill Blass, Alice & Olivia, Doo Ri, David Meister, Joanna Mastroianni and many, many more.

Internationally, DAVIS by Ruthie Davis has been featured in both the most avant-garde and the most high-fashion magazine spreads. VOGUE Nippon of Japan, VOGUE Italian Pelle, FLAIR of Italy, Wallpaper* of Thailand, NUMERO TOKYO, NOI.SE Germany, Collezioni Sport & Street, SOUP magazine Japan, and BON Sweden have all featured Ruthie's outstanding designs.